+GEN MAEDA & CO., LTD. Philosophy
Fabrics Friendly to People & the Earth
Giving satisfaction through the creation of fine fabrics
Fujiyoshida is the place of textile with 1000 years of tradition. Located 700m above sea level in the foothills north of Mt. Fuji, amid fresh air, spring waters and abundant natural beauty, it is home to GEN MAEDA & CO., LTD..
Since its founding in 1921, We have spared no effort to offer products which delight our customers.
Our spirit is “Natural, Earth-friendly products” and we offer a wide range of naturally produced goods from handkerchiefs to stoles to interior design.
Preserving the tradition of Kaiki silk, we have added new sensibilities while respecting nature, continually seeking fabrics for the future.
Blessing of Nature and Craftsmanship
The spirit of sure skill applied to every detail
We use some 15 colors of vegetabele dye. They are first decocted to remove impurities and extract the pigments. Then the hot-washed thread is dyed. Other steps include cold-washing, draining, and fixing, and at each step pure spring water from Mt. Fuji is indispensable.
The thread is sun-dried for several days and strictly checked before it is finished.
Consummate skill and high standards maintain our firm’s high quality.
写真ⓒPANOCO TRADING / REMEI AG
The ultimate natural fiber.
The ultimate natural fiber.
Some 20 years ago California farmers who disliked agricultural chemicals, decided to return to old organic methods safe for people and nature. With much effort and care they developed the techniques to raise organic cotton without chemicals, for health and environment.
We use this wonderful organic cotton and natural dyes from the foot of Mt. Fuji, to produce goods gentle to the spirit, body and the environment.
Organic cotton goods, friendly to our irreplaceable Earth.
Respect for nature is practiced in every aspect of producing this organic cotton. The use of such products is our promise to support the environmental protection of our precious Earth.
"Global Organic Textile Standard"
GEN MAEDA&CO., LTD uses organic cottons made mainly in Egypt, Peru, India and Tanzania. They only use organic cottons which have fulfilled the severe requirement standards.
Beautiful color and elegant beauty of the weave.
Differences in the color of vertical and horizontal threads are exploited to weave the various patterns of Jacquard’s items. Different angles and lighting produce subtle changes in the iridescent coloring. The delicate beauty of the technique in Jacquard’s weave is a joy.
One of a kind all-natural dyed goods.
Vegetable dyeing is an ancient technique utilizing plant pigments. We use 100% natural pigments such as cherry, mugwort and primrose from the foot of Mt. Fuji and pure spring water to produce our natural dyed goods.
Using no chemical dyes, vegetable dyes never produce precisely the same color twice, due to changing seasons, temperature, etc.. Thus each product is a unique creation, which is why these goods are known as “one of a kind”.